ABOUT

Founded by and run under the creative direction of Samantha Wills, BCA is a boutique brand consultancy that turns your ideas into clear, beautiful, and strategically aligned brands. Specialising in bespoke brand strategy, creative direction, and digital design, we work closely with founders, creative entrepreneurs, speakers, and thought leaders to map out exactly who they are and how they show up in the world.

From a clearly defined Brand Blueprint to stunning visual identities, everything we do is customised and carefully crafted—no jargon, just clarity and results.

By referral or application only.

SERVICES

———all BCA services are by referral or application only

001

BRAND + STRATEGY BLUEPRINT

A strategic map for brand clarity & commercial opportunity.

A comprehensive, custom strategy deck that clearly defines your brand’s positioning, messaging, storytelling, and creative direction. Tailored to your specific needs, whether you’re a business brand, a personal brand (founder, speaker, educator, or thought leader), or both.

    • Brand Audit & Analysis

    • Strategic Positioning & Messaging Framework

    • Brand Statements & Copy

    • Target Audience Mapping

    • Founder or Personal Methodology Development (if applicable)

    • Commercial Opportunity Mapping & Recommendations

    • Social Media & Content Strategy Recommendations

    • Touchpoint Analysis (website, socials, etc.)

    • Creative Direction & Visual Briefing (high-level recommendations)

    Timeline: 4 weeks from briefing
    Investment:USD $6,500–$8,500,
    finalised based on specific scope and complexity.

002

CREATIVE IDENTITY

Brand visuals that resonate.

A complete visual identity suite designed specifically for your brand, whether you're launching from scratch or evolving your current presence.

    • Option of 3 Distinct Creative Directions (initial concepts)

    • Collaborative Refinement Process (2 rounds of revisions)

    • Logo, Color Palette, Font Suite, Brand Motif & Textures

    • Comprehensive Brand Guidelines Document

    • Curated Brand Imagery Archive

    • Social Media Templates

    • Custom-designed Keynote Presentations, Pitch Decks, or Media Kit Templates

    Timeline: 6 weeks from commencement
    Investment: USD $3,500–$6,500
    finalised based on specific scope and complexity.

003

WEBSITE & DIGITAL

Complete digital presence.

A polished and strategically designed Squarespace website, seamlessly aligned with your brand visuals.

Note: We only develop websites using identities designed by us.

    • Custom Squarespace Website
      (Full design, content migration, build, and launch)

    • SEO & Mobile Optimisation
      (Ensuring search-friendly, responsive, and high-performing design)

    • Content Migration or Build from Scratch
      (Transfer existing content or curate brand-new copy)

    • Integrated Blog Setup
      (Ready-to-use blog structure for thought leadership and content marketing)

    • Newsletter Integration & Template Setup
      (Custom-designed newsletter templates and data capture functionality)

    • Social Media Integration
      (Direct connection to your Instagram, LinkedIn, etc.)

    • Acuity Scheduling Integration(if applicable)
      (Seamless appointment-booking integration)

    • Domain Connection & Launch Support
      (Complete technical setup ensuring smooth go-live)

    Timeline: 6 weeks from commencement

    Investment: USD $7,500–$12,000
    Finalised based on specific scope, features, and content needs.

004

EVERYTHING

Strategy. Creative. Digital.

EVERYTHING combines our three core services—Brand + Strategy Blueprint, Creative Identity, and Website & Digital—into one seamless, fully integrated package. It’s literally everything you need for a polished, strategically aligned, and beautifully executed brand presence.

  • 1. BRAND BLUEPRINT
    A comprehensive, tailored strategic foundation for your brand.

    • Brand Audit & Strategic Positioning

    • Core Messaging & Brand Statements

    • Target Audience Mapping & Commercial Opportunity Analysis

    • Founder or Personal Methodology Development (if applicable)

    • Social Media & Content Strategy Recommendations

    • Strategic Touchpoint Recommendations

    • High-level Creative Direction Briefing

    Timeline: Approx. 4 weeks

    2. CREATIVE IDENTITY
    Beautifully executed brand visuals that communicate clearly.

    • Three Distinct Creative Directions (initial concepts)

    • Collaborative Refinement Process (two rounds of revisions)

    • Custom Logo, Font Suite, Colour Palette, Brand Motif & Textures

    • Comprehensive Brand Guidelines Document

    • Curated Brand Imagery Archive

    • Social Media Templates (Instagram, LinkedIn, etc.)

    • Optional: Custom-designed Keynote Presentation, Pitch Deck, or Media Kit Templates

    Timeline: Approx. 6 weeks

    3. WEBSITE & DIGITAL PRESENCE
    A fully realised, polished digital presence aligned with your new identity.

    • Custom-designed Squarespace Website (full build, content migration, and launch)

    • SEO & Mobile Optimisation

    • Integrated Blog & Thought Leadership Setup

    • Newsletter & Data Capture Integration + Template Setup

    • Social Media Account Integration & Templates

    • Acuity Scheduling Integration (if applicable)

    • Domain Connection & Full Launch Support

    Timeline: Approx. 6 weeks

    INVESTMENT & TOTAL TIMELINE

    From USD $18,500
    Final investment is tailored to your project’s specific scope, complexity.

    Total Project Duration: Approximately 8-12 weeks from commencement.

SAMANTHA WILLS HAS BEEN FEATURED IN